Vibe Credit Union, a member-owned credit union in Novi, has secured the naming rights of the Suburban Collection Showplace. Effective Jan. 1, 2026, the venue will be officially renamed the Vibe Credit Union Showplace.
Vibe Credit Union states the renaming reflects “its local commitment and belief that major public venues should carry names tied to local identity, local accountability, and local investment.”
“As a not-for-profit financial cooperative, our profits stay in the region,” says Chaz Rzewnicki, president and CEO of Vibe Credit Union. “Growth drives our ability to make a bigger impact locally — and that is what this partnership offers — a way to inform the community about Vibe Credit Union and help people on a much larger scale.”
The transition of the showplace to the Vibe Credit Union Showplace connects the regional civic landmark with an institution that has served the Detroit region since 1936.
Vibe Credit Union’s story is rooted in two local cooperative legacies — first in 1936 with employees of the Michigan Bell Telephone Co., and the second with the founding of Oakland County Credit Union in 1953.
The histories combined to create Vibe Credit Union, which now serves more than 74,000 members across southeast Michigan with $1.35 billion in assets.
The Vibe Credit Union Showplace naming mirrors a growing movement where residents seek out institutions committed to local reinvestment.
The credit union is dedicated to public space, offering a 130-person community center at its Novi headquarters and shared spaces in every branch. The Vibe Credit Union Showplace will significantly grow the possibilities for community events and connection.
“We are proud to welcome Vibe Credit Union as our new naming rights partner,” Blair Bowman Sr., owner of the Showplace. “This partnership represents a shared vision for growth, innovation, and community connection. Together, we look forward to elevating the guest experience, expanding the positive impact we have across southeast Michigan, and creating new opportunities that strengthen the region we serve.”
The Superlative Group, Inc., an industry leader in naming rights and sponsorship, served as a supporting agency between BoCo Enterprises and Vibe Credit Union.
To learn more, visit Vibe Credit Union, visit vibecreditunion.com.
