JD Power in Troy predicts a total of 16.3 million new vehicle sales in 2026, matching numbers achieved in 2025. // Stock photo
A new report from JD Power in Troy predicts a total of 16.3 million new vehicle sales in 2026.
The report was presented today during the JD Power Auto Summit at the National Auto Dealers Association show in Las Vegas.
“Coming off a strong, but highly volatile year in 2025, we anticipate supply-demand dynamics will once again become the dominant driver of the U.S. market,” says Thomas King, president of JD Power OEM Solutions. “While the industry will continue to face numerous macroeconomic uncertainties, we anticipate new-vehicle sales for 2026 will match the volumes we saw last year.”
The JD Power Auto Summit also featured opening remarks from JD Power CEO Joshua Peirez, who highlighted key consumer trends and introduced a new strategy designed to optimize J.D. Power solutions across automotive manufacturing, marketing, retailing, pricing, and valuation.
An example of this new approach is the upcoming Power Platform, which will allow customers to access multiple J.D. Power solutions via a single platform and sign-in, providing instant access to J.D. Power tools from anywhere in the world.
The Power Platform is designed to streamline how users engage with JD Power solutions, creating a cohesive experience across products and workflows, and making it easier for customers to discover the intelligence, insights, and capabilities that help them run their businesses more effectively. By centralizing access and creating a consistent experience, the Power Platform is expected to support more informed decision‑making across the automotive ecosystem.
“The global auto industry is navigating a period of constant disruption that shortens planning cycles, accelerates innovation timelines and demands quick pivots in response to unpredictable events,” Peirez says. “From the design studio to the boardroom to the showroom, we supply the data, analytics and insights that help our clients act with confidence and clarity.
“Our new brand identity and company strategy reflect our evolution and our mission to power every auto-related decision, and to give our customers immediate, easy access to the information they need to thrive in all market conditions.”
For more information, visit jdpower.com.
