Detroit-based Little Caesars, the world’s third-largest pizza chain, has expanded to Damansara, Malaysia, marking its first foray and setting the stage for continued expansion in the country.
In addition to its traditional offering of Hot-N-Ready pizza and pepperoni Crazy Puffs, the Malaysia Little Caesars features regionally inspired menu items like the Chicken Hawaiian, 3 Cheese Edge to Edge, and Mushroom Soup.
“Launching in Malaysia marks an exciting milestone as we continue to grow our global footprint,” says Paula Vissing, president and CEO of Global Retail at Little Caesars. “We’re thrilled to introduce Malaysian guests to our delicious offerings made with fresh ingredients at an incredible value. With Malaysia’s dynamic food culture and strong sense of community, we’re excited to become part of this thriving market.”
The brand’s expansion into Malaysia is led by franchisees Dato’ Vincent Choo and Datin Cynthia Cheong of Little C. Urban Ground, whose industry experience and understanding of the local market is expected to position them well to grow the brand. As seasoned operators, they own and manage multiple QSR brands across the country, bringing a strong track record of operational excellence and market insight to Little Caesars continued growth in Malaysia.
“We’re proud to introduce Little Caesars to Malaysia and share its world-famous pizza with our community,” said Choo and Cheong in a joint statement. “We believe there is strong demand for high-quality, affordable pizza, and we’re excited to bring something new and exciting to the local dining scene.”
With a focus on operational excellence and guest experience, the franchise team says it’s committed to building the Little Caesars brand across Malaysia and delivering a consistent, high-quality product to every guest.
For more information on global franchising opportunities, visit international.littlecaesars.com.
Original article found: https://www.dbusiness.com/daily-news/detroit-based-little-caesars-opens-first-restaurant-in-malaysia/
