Social Media Manager - Detroit, MI

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Overview
The Opportunity
We have an exciting opportunity for a Social Media Content Manager who will own and elevate Walbridge’s digital presence across core social platforms. This is a new role for our growing team, and you will be responsible for translating the scale, complexity, and energy of live construction projects into compelling, authentic digital stories that showcase Walbridge’s people, projects, and culture.

The Social Media Content Manager will lead content development, channel management, and strategy execution while working closely with teams across the organization. You will have strong storytelling ability, technical content creation skills, and the initiative to work directly from active jobsites to capture the work as it happens.

Location
This position is full-time, onsite in Detroit, Michigan; your parking will be paid for. Ability to do occasional travel to various project sites across the United States is required.

Responsibilities
Your Key Responsibilities

• Field-Based Storytelling: Capture high‑quality photo and video content directly from active construction sites, highlighting Walbridge’s technical excellence, large‑scale equipment, and safety‑first culture
• Content Creation & Production: Script, film, and edit short‑form video for platforms such as LinkedIn, Instagram, TikTok, and design engaging visual content aligned with brand standards
• Content Strategy & Planning: Own and manage the master content calendar, aligning social content with project milestones, recruiting priorities, and corporate initiative
• Channel Management & Engagement: Manage day‑to‑day social media activity, engaging with followers, partners, and potential recruits to grow and strengthen Walbridge’s online community
• Performance Measurement: Track performance metrics and insights to evaluate content effectiveness and adjust strategy based on data and engagement trends
• Innovation & Trend Awareness: Stay current on platform trends, algorithm changes, and emerging content technologies, recommending new approaches to keep Walbridge’s digital presence competitive

Qualifications
To Qualify for the Role, You Must Have

• Five (5)+ years of experience in social media management or content creation
• A strong portfolio demonstrating professional‑grade video production and editing experience (CapCut, Premiere Pro) and visual design skills (Canva or Adobe Creative Suite)
• Proven experience writing clear, compelling copy across multiple platforms and audiences
• Ability to do occasional travel to various project sites across the United States is required
• Confidence collaborating with both field and corporate teams
• Valid driver’s license required

Ideally, You’ll Also Have

• Experience in the architecture, engineering, or construction (AEC) industry is strongly preferred
• Strong organizational and time‑management skills with the ability to manage multiple content streams simultaneously
• Experience working in fast-paced, dynamic environments, including active construction sites
• A proactive mindset and the ability to identify stories and social media trends without being prompted
• Experience supporting employer branding or recruitment‑focused digital campaigns

Technologies and Methodologies to Attain Goals

• Video Editing & Design Tools: CapCut, Adobe Premiere Pro, Adobe Creative Suite, Canva
• Social Media Platforms: LinkedIn, Instagram, and TikTok
• Content Planning Tools: Content calendars and analytics dashboards to track engagement and reach
• Emerging Technologies: Comfortable adapting to new platform features and digital storytelling tools

Skills and Attributes for Success

• Strong visual storytelling and editorial judgment
• Ability to translate complex, technical work into engaging digital content
• Data‑driven decision‑making based on performance metrics
• Ability to balance creativity with brand consistency and strategic goals