Please join PNC Diversity & Inclusion for a special Asian American Pacific Islander (AAPI) Heritage Month event featuring Afdhel Aziz, leading expert on corporate and brand purpose, conscious leadership & how business can be a force for good. You will hear about Afdhel’s inspiring journey through corporate life in the UK and the US, and how he gradually came to realize that instead of being a chameleon and blending in, true success came from embracing his authentic identity and bringing his whole self to work.
Presenter:
Afdhel Aziz
Leading Expert on Corporate and Brand Purpose, Conscious Leadership & How Business Can Be a Force For Good
Afdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, where he created ground-breaking partnerships with everyone from Lady Gaga to TED, Aziz quit corporate life to tackle one of the biggest problems facing both individuals and companies today — how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.
Aziz is the founder and chief purpose officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies — including Adidas, Red Bull, Facebook, Microsoft, Mondelez, AB Inbev, Diageo, and Unilever — to use culture and technology as a force for good. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp, joining the community of companies like Patagonia, Ben and Jerry's, Seventh Generation, and more who believe in business as a force for good.
As the co-author of Good is the New Cool: Market Like You Give a Damn, Aziz provides a provocative manifesto for a bold new model of marketing, which helps brands "do well by doing good." His book was a #1 Amazon new release in philanthropy and charity and has been called "the new Ogilvy on advertising." The Good is the New Cool series continued with the release of Aziz’s second book, subtitled The Principles of Purpose. It is a handbook for CEOs looking to transform their companies into forces for good. He also writes a weekly column for Forbes on the power of purpose