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DTSTART:20200917T153000Z
DTEND:20200917T173000Z
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SUMMARY:Virtual DE&I and Multicultural Marketing
DESCRIPTION:Why They Both Matter\n\n\n\nWhile some companies prefer one over the other\, the truth is diversity\, equity & inclusion(DE&I) efforts are equally as important as multicultural marketing programs. Having one but not the other reflects an incomplete strategy overall. A DE&I program helps an organization build a diverse and inclusive work environment internally as it relates to its culture\, talent\, management\, operations and much more. A multicultural marketing program is made up of external efforts with the goal of reaching and engaging diverse audiences when selling products or services. Having such a program is mandatory in order to achieve growth for an organization\, especially when half of the US population is projected to be multicultural by 2044. But what's a multicultural marketing program without a diverse\, equitable\, and inclusive culture that reflects the groups of people you're looking to reach to identify with your brand as a whole? On its pathway to growth and success\, an organization should have a diverse and inclusive in-house journey to then successfully build its multicultural marketing program by a group of people who are reflective of the audience they want to target. This webinar will offer both perspectives together in a meaningful way\, connecting internal and external efforts in an aligned fashion\, to better understand and share a common goal- we all exist together in our communities\, our companies\, and in our world.\n\n\n\nFor questions or comments\, please contact Ivy Hunter at ivy.hunter@nationaldiversitycouncil.org
X-ALT-DESC;FMTTYPE=text/html:<a href="http://michigandiversitycouncil.org/events/2020-september-dei-and-multicultural-event/?utm_source=constant_contact&amp\;utm_medium=email_blast&amp\;utm_campaign=mi_upcoming_events" target="_blank"><strong>Why They Both Matter</strong></a><br />\n<br />\nWhile some companies prefer one over the other\, the truth is diversity\, equity &amp\; inclusion(DE&amp\;I) efforts are equally as important as multicultural marketing programs. Having one but not the other reflects an incomplete strategy overall. A DE&amp\;I program helps an organization build a diverse and inclusive work environment internally as it relates to its culture\, talent\, management\, operations and much more. A multicultural marketing program is made up of external efforts with the goal of reaching and engaging diverse audiences when selling products or services. Having such a program is mandatory in order to achieve growth for an organization\, especially when half of the US population is projected to be multicultural by 2044. But what&rsquo\;s a multicultural marketing program without a diverse\, equitable\, and inclusive culture that reflects the groups of people you&rsquo\;re looking to reach to identify with your brand as a whole? On its pathway to growth and success\, an organization should have a diverse and inclusive in-house journey to then successfully build its multicultural marketing program by a group of people who are reflective of the audience they want to target. This webinar will offer both perspectives together in a meaningful way\, connecting internal and external efforts in an aligned fashion\, to better understand and share a common goal- we all exist together in our communities\, our companies\, and in our world.<br />\n<br />\nFor questions or comments\, please contact Ivy Hunter at <a href="mailto:ivy.hunter@nationaldiversitycouncil.org" target="_blank">ivy.hunter@nationaldiversitycouncil.org</a>
LOCATION:Virtual by Michigan Diversity Council
UID:e.3222.1920
SEQUENCE:3
DTSTAMP:20260507T192608Z
URL:https://www.apacc.net/events/details/virtual-de-i-and-multicultural-marketing-1920
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